The Evolution Foods Natural Selection range has been announced by the brand in the UK as a way to help combat the mass amounts of plastic packaging in the market by opting for an eco-friendly alternative.
The packaging is made from paper that has been sourced sustainably and is suitable for recycling alongside other paper waste to encourage consumers to dispose of it responsibly. The packaging features a water-based coating that is heat-sealed in order to help the product maintain optimal freshness. It's reported by the brand that the new packaging could save over 1,350 tonnes of plastic in the UK snack market.
Evolution Foods Managing Director James Knott spoke on the new Evolution Foods Natural Selection range saying, "The dried fruit, nuts and seeds sector has relied on plastic packaging for a long time, but we wanted to provide a better solution for the environment. Our ‘Natural Selection’ paper packaging is a major breakthrough for us as it is sustainable and easy to recycle at home, without compromising on quality. While there is always more to do, this is an exciting moment for our industry, unlocking real potential to reduce plastic waste."
Sustainable Snack Packaging
The Evolution Foods Natural Selection Range Includes 25 Products
Trend Themes
1. Eco-friendly Packaging - Disruptive innovation opportunity: Develop sustainable alternatives to plastic packaging that are suitable for recycling and maintain product freshness.
2. Sustainable Sourcing - Disruptive innovation opportunity: Find and utilize sustainably sourced materials for packaging that help combat the environmental impact of plastic waste.
3. Consumer Responsibility - Disruptive innovation opportunity: Educate and incentivize consumers about responsible disposal of eco-friendly packaging to encourage widespread adoption and reduce plastic waste.
Industry Implications
1. Food Packaging Industry - Disruptive innovation opportunity: Create eco-friendly packaging solutions to replace traditional plastic packaging in the food industry.
2. Snack Industry - Disruptive innovation opportunity: Develop innovative snack packaging solutions that prioritize sustainability and environmental responsibility.
3. Natural Foods Industry - Disruptive innovation opportunity: Introduce eco-friendly packaging options in the natural foods market to meet the growing demand for sustainable and environmentally-conscious products.