Thanks to the overwhelming response to its Voodoo Potato Chips, Zapp's has revisited New Orleans folklore and come up with its new Evil Eye Potato Chips.
According to Zapp's, the new Evil Eye Potato Chips were "born in the spirit of New Orleans and Voodoo healer Marie Laveau." It was with her evil eye that Laveau cast fear into the hearts of both the nefarious and noble in 1800s New Orleans. To embrace this Louisiana lore, Zapp's created a kettle style potato chip that is dusted with a sweet and tangy Cajun spice mixture that delivers a subtle kick. As some reviewers have noted, the taste is a bit similar to BBQ or ketchup chips, but with a deliciously crunchy texture.
Zapp’s New Orleans Kettle Style Evil Eye potato chips are available now at retailers across the US.
Louisiana Lore Potato Chips
Zapp’s New Evil Eye Potato Chips are Inspired by New Orleans
Trend Themes
1. Folklore-inspired Snacks - There is potential for other snack companies to tap into local folklore and produce unique, culturally-relevant flavors.
2. Spice Mix Innovation - There is opportunity for experimentation with new spice mixtures to create unique and distinctive flavors in snack products.
3. Regional Snack Specialties - There is potential for snack companies to focus on creating region-specific flavors and products that cater to local consumer tastes and preferences.
Industry Implications
1. Snack Food Industry - The snack food industry can utilize these trends to create unique and innovative products that stand out in a crowded market.
2. Food and Beverage Industry - The wider food and beverage industry can capitalize on cultural and regional diversity in product development to better satisfy diverse consumer preferences.
3. Tourism and Hospitality Industry - The tourism and hospitality industry could benefit from regional snack specialties as a way to offer authentic and unique local experiences to customers.