Bringing a whole new level of sophistication and class to designer water, Evian is marketing a limited release "Palace" bottle to high end bars and restaurants. Featuring a unique stainless steel coaster, accompanied with a specially designed pouring top, Evian has thought of all the details. So next time you're at your favorite restaurant, keep an eye out for Evian's new sleek Palace Bottle.
Implications - The Palace Bottle comes with the prestigious Palace Pourer and the Palace Coaster which help turn it into a sophisticated carafe for pouring water with utmost style and elegance. The refined product is only available in certain establishments, and is set to be sold for between $15 and $20.
Designer Water
Evian Palace Bottle
Trend Themes
1. Luxury Water - The trend of marketing designer water with premium packaging and accessories, such as the Evian Palace Bottle, is creating new opportunities for high-end bars and restaurants to enhance their brand image.
2. Sophisticated Carafes - The usage of specially designed pourers and coasters, like the Palace Pourer and Palace Coaster, is disrupting the traditional concept of serving water, offering a more stylish and elegant drinking experience.
3. Exclusive Limited Releases - The strategy of releasing limited edition bottles, like the sleek Palace Bottle, in select establishments, is generating hype and exclusivity, making it an attractive marketing tactic for premium water brands.
Industry Implications
1. Beverage Packaging - The evolution of luxury water packaging, such as the Evian Palace Bottle, presents an opportunity for beverage packaging companies to create innovative and visually appealing designs.
2. Hospitality - The introduction of high-end water products like the Palace Bottle allows upscale bars and restaurants to enhance their offerings, providing a unique selling point to attract sophisticated customers.
3. Retail and E-commerce - The demand for exclusive designer water bottles, like the limited edition Palace Bottle, opens up potential business opportunities for retailers and online platforms to cater to consumers seeking premium drinking experiences.