Japanese streetwear designer NIGOS works together with JINS, the Japanese eyewear label on a new design concept full of everyday eyewear. The name that the duo landed on was JINS & SUNS, delivering a wide selection of frames. There is a total of 41 shapes with 129 styles.
This is all separated into six different categories including the JINS & SUNS NIGO Launch, Sport & Active, New Standard, Pop, Modern, and Essential. All of the pieces have a timeless look with a sense of sartorial spirit. Ready for a wide range of occasions, the frames prepare for any purpose. Each pair rests in an original case and comes with a high density non woven fabric Tyvek Celite cloth from DUPON.
Collaborative Daily Framed Eyewear
NIGO and JINS Joins JINS & SUNS on Everyday Eyewear
Trend Themes
1. Everyday Eyewear - Developing trendy everyday eyewear with added features can disrupt the eyewear industry.
2. Collaborative Design Concepts - Innovating designs with celebrity collaborations can disrupt the eyewear industry.
3. Wide Selection of Frames - Offering a wide variety of frames with unique designs and patterns can disrupt the eyewear industry.
Industry Implications
1. Fashion - Fashion industry can adopt and market these trendy eyewear designs for everyday wear.
2. Eyewear - Eyewear industry can implement these design concepts and offer a larger selection of frames to their customers.
3. Collaboration - Other industries can collaborate with celebrities or designers to bring new and innovative products to their customers.