Following the success of its crowdfunded 'ALL DAY BAG' from 2020, Wool & Oak launched an all-new crowdfunding campaign on Kickstarter for its upcoming 'EVERYDAY BAG' and 'TRAVEL BAG.' These are multipurpose backpacks fit for a variety of scenarios, with the EVERYDAY BAG combining the utility of a tech bag, a duffle bag, a backpack, and an airline carry-on luggage bag, all while remaining lightweight when empty.
The backpack is available in two colors: Sand and Jet Black, each offering a premium minimalist aesthetic. Aside from the EVERYDAY BAG, the company's Kickstarter page offers a variety of TRAVEL BAG accessories, such as a fanny pack, a sling, a modular toiletry kit, a laptop-protecting sleeve, and a camera-carrying cube. The accessories and carrying bags vary in price, starting at $99 USD.
All-Purpose Backpacks
'Wool & Oak' Debuted the 'EVERYDAY BAG' and 'TRAVEL BAG' with Many Features
Trend Themes
1. Multipurpose Backpacks - Opportunities exist to create durable, affordable and stripped-down backpack designs that cater to various lifestyle needs all in one place.
2. Modular Accessories - Creating accessories with multiple applications which are tailored to fit various designs and uses to improve how users carry items.
3. Lightweight Baggage - There are opportunities to create innovative luggage that is designed to be lightweight, durable, and in line with TSA regulations and traveler needs.
Industry Implications
1. Travel Accessories - Companies in this industry could create modular and versatile accessories that incorporate technology and fashion to improve the traveler's experience.
2. Outdoor Gear - There are opportunities for brands to make a line of outdoor gear that is geared towards users that have various lifestyle needs all in one place.
3. Fashion - Creating a new line of fashion-forward products that feature customizable modular designs, which could aid in convenience for the wearer.