The Everyday Africa Instagram account offers a look at typical daily life in a continent typically incorrectly stereotyped. Photographer Peter DiCampo started the account last year as he traveled Africa for work. The Instagram is now manned by 14 different photographers who share images that break down notions of rampant poverty and political instability. The account also features guest photographers, writers and curators, including Nigerian Helon Habila.
Along with Austin Merrill, contributing photographer and Vanity Fair's legal affairs editor, DiCampo is looking to use the images to educate American students in an effort to break down African stereotyping. Some of the Everyday Africa shots include picturesque landscapes of sunlit couples and boats, while others feature people going about their daily lives.
Stereotype-Breaking Social Media Accounts
The Everyday Africa Instagram is Educational and Honest
Trend Themes
1. Authenticity-driven Social Media - Social media accounts that showcase authentic and honest portrayals of overlooked regions or cultures offer an opportunity to challenge stereotypes and build empathy.
2. Diversity-focused Photography - Photography that amplifies diverse perspectives and experiences, and challenges misconceptions, has the opportunity to drive social impact, promote inclusion, and reshape narratives.
3. Cross-cultural Education - Efforts that leverage social media to promote cross-cultural education, combat stereotypes, and promote empathy can offer opportunities for social impact and promote understanding and inclusion.
Industry Implications
1. Media & Publishing - Media and publishing industries can leverage diversity-focused photographic and social media content that challenges misconceptions and stereotypes to drive empathy, social impact, and inclusion.
2. Education & Training - Education and training sectors can partner with cross-cultural social media accounts to promote better cultural understanding and combat stereotypes.
3. Social Impact Nonprofits - Social impact nonprofits can use social media accounts that promote authenticity and cross-cultural education to promote empathy and reshape narratives.