This holiday season, Everleaf x The Alchemist teamed up to create a festive menu for flexible drinkers. This collaboration between the non-alcoholic aperitif brand and experts in molecular mixology recognizes that the holiday season is a time of heightened drinking but not everyone is interested in partaking. With this in min, the brands came together to create a menu that can be tailored with the addition of alcohol.
On the menu, there are three exclusive cocktails that can be enjoyed for a limited time. The Winter Paloma puts a seasonally inspired spin on the classic with Everleaf with grapefruit, lemon, spiced Berry and oak smoke. Optionally, it can be enhanced with El Bandarra aperitivo and tequila. Also on the menu, there's White Choc Cherry and a theatrical serve that features festive shimmer.
Flexible Festive Cocktails
Everleaf x The Alchemist's Serves Can Be Sipped with or Without Alcohol
Trend Themes
1. Flexible Drinking Options - Catering to both drinkers and non-drinkers, brands are creating menus that can be customized with or without alcohol to meet diverse consumer preferences.
2. Seasonal Inspired Cocktails - Mixologists are putting a creative and festive twist on classic cocktails, incorporating seasonal flavors and ingredients that are perfect for the holiday season.
3. Collaborations in Mixology - A partnership between a non-alcoholic aperitif brand and molecular mixology experts showcases the potential for innovative collaborations in the beverage industry.
Industry Implications
1. Beverage Industry - With the rise of flexible drinking options and seasonal inspired cocktails, the beverage industry has the opportunity to cater to a wider range of consumer preferences.
2. Hospitality Industry - Hotels, restaurants, and bars can take advantage of the trend towards flexible drinking options by offering customizable menus that accommodate drinkers and non-drinkers alike.
3. Alcohol Substitutes - The collaboration between Everleaf and The Alchemist highlights the potential for growth in the market for non-alcoholic beverages that offer the same flavor and experience as traditional cocktails.