The Everleaf 'Try January' campaign is being run in the UK as a way to help entice consumers out of the house to patronize their local bar, which are usually experiencing a bit of a slow period this time of year. The campaign will see consumers able to simply take a picture of their receipt for an Everleaf-based cocktail to be provided the full cost back from the brand. The campaign will enable bar-goers with any Everleaf menu item of their choosing, which also includes the band's signature Everleaf Spritz.
Brand Founder Paul Mathew commented on the Everleaf 'Try January' campaign saying, "As a bartender and bar owner myself, the on-trade has always been at the forefront of what we do with Everleaf, so I’m delighted to be able to give everyone a reason to get out to bars and restaurants on us in the new year."
Non-Alcoholic Cocktail Campaigns
The Everleaf 'Try January' Campaign Will Offer Free Drinks
Trend Themes
1. Non-alcoholic Beverage Campaigns - Brands can capitalize on the growing trend of health-consciousness by launching non-alcoholic drink campaigns.
2. QR Code Marketing - QR codes can be utilized to increase engagement with customers by providing rewards for purchasing certain products or taking certain actions.
3. Location-based Marketing - Brands can increase foot traffic to bars and restaurants during slow seasons by launching location-based marketing campaigns, such as the Everleaf 'Try January' campaign.
Industry Implications
1. Beverage Industry - The beverage industry can create new revenue streams by developing non-alcoholic products and campaigns around health and wellness trends.
2. Hospitality Industry - The hospitality industry can increase foot traffic to bars and restaurants during slow seasons by launching location-based marketing campaigns, incorporating unique promotional offers like Everleaf's 'Try January' campaign.
3. Marketing Industry - The marketing industry can explore innovative marketing techniques using QR codes such as reward-based marketing campaigns to increase brand engagement and loyalty.