In conjunction with the release of their new messenger bag collection, a SocialBusiness.org favorite has released the Ethnotek travel blog, which features exciting stories and photography from the team while on the road.
"The new travel blog is an attempt to increase transparency between our customers and villagers and this section gives you a detailed look into the lives, techniques and just how much culture goes into each and every bag," Founder and Creative Director Jake Orak told SocialBusiness.org in an email.
Indeed, the Ethnotek travel blog is an invigorating source for customers to educate themselves about the people and process behind the product. What's more, it's a refreshing change to a fashion and textile industry fraught with sweatshop scandals.
Contact Information
Ethnotek travel blog
Ethnotek website
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Ethnotek on Twitter
Ethnotek on Vimeo
Transparency Trek Narratives
The Ethnotek Travel Blog Delves into Culture and Process
Trend Themes
1. Transparency in Fashion - Using travel blogs to provide customers with a detailed look into the lives and techniques behind the product, creating transparency in the fashion industry.
2. Ethical Manufacturing - Ethnotek's focus on showcasing the culture and process behind their bags offers an opportunity for disruptive innovation in the textile industry by prioritizing ethical manufacturing practices.
3. Customer Education - The Ethnotek travel blog serves as an educational resource for customers, allowing them to learn about the people and process behind the products they purchase.
Industry Implications
1. Fashion and Textile - The fashion and textile industry can benefit from adopting transparent practices like travel blogs to showcase the culture and process behind their products.
2. Sustainable Manufacturing - Ethnotek's emphasis on transparency offers disruptive innovation opportunities in sustainable manufacturing practices within the fashion and textile industry.
3. E-commerce - The Ethnotek travel blog can inspire innovative approaches to customer education and engagement within the e-commerce industry.