The Victoria and Albert Museum took Swishing--the practice of exhanging chic fashions with friends--to a higher level. Stylists were invited to help the fashion swappers get their best look.
To also help celebrate Ethical Fashion Day, Cut and Sew construction workshops were conducted to help the cheap chic attendees get new life out of old clothes. The day was dedicated to making wise fashion choices and practicing the practical, ethical fashion model.
Implications - With the recent downturn in the economy, there has been an increased focus on cost-effective ways for consumers to stay fashionable. A company can capitalize on this by creating a classy limited edition line that is mid-priced, or offering ways for consumers to get new life out of old gear. This shows a company commitment to staying connected with consumers, while acknowledging the complexities of the recession.
'Cheap Chic' Celebrations
Ethical Fashion Day
Trend Themes
1. Cost-effective Fashion - Creating a classy limited edition line that is mid-priced can capitalize on the increased focus on cost-effective fashion.
2. Fashion Swapping - Offering ways for consumers to exchange chic fashions with friends can provide a disruptive innovation opportunity in the fashion industry.
3. Ethical Fashion - Promoting wise fashion choices and practicing the practical, ethical fashion model can be a disruptive innovation opportunity in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can explore creating mid-priced limited edition lines and facilitating fashion swapping to cater to cost-conscious consumers.
2. Secondhand Clothing - The secondhand clothing industry can benefit from promoting ethical fashion and offering services to help consumers get new life out of old gear.
3. Styling Services - The styling services industry can take advantage of the increased interest in cost-effective fashion by providing fashion advice and guidance for consumers.