MIES is realized as an ethereal brand through the aesthetic work of Guadalajara-based Monotypo Studio. The output is predominantly a collaboration between Art Director and Senior Graphic Designer Daniel Barba and lettering artist Eduardo Mejía.
MIES' ethereal brand identity relies on the use of a rosy color palette, as well as a skillfully executed and calligraphy-inspired font. During the design process, Monotypo Studio separated the motifs it wanted to embrace in two categories. The preliminary intent was to extract the "elegance, cleanliness, [and] neatness" of the brand and boldly emphasize it. The organic production practices of MIES — which specializes in high-quality gourmet products, were touched upon as a secondary category.
Photo Credits: Eduardo Mejía
Ethereal Brand Identities
Monotypo Studio Curates the Aesthetic for MIES, a Gourmet Product Line
Trend Themes
1. Ethereal Brand Identity - Creating brand identities that evoke a sense of ethereal beauty and elegance, using rosy color palettes and calligraphy-inspired fonts.
2. Collaborative Design Process - Employing a collaborative approach between graphic designers and lettering artists to create visually stunning brand identities that emphasize elegance and neatness.
3. Organic Production Practices - Incorporating organic production practices into brand identities to highlight sustainability and high-quality gourmet products.
Industry Implications
1. Graphic Design - Exploring new graphic design techniques and aesthetics to create ethereal brand identities that captivate consumers.
2. Food and Gourmet Products - Using ethereal brand identities to differentiate and market high-quality gourmet products, emphasizing sustainability and organic production practices.
3. Art and Calligraphy - Incorporating calligraphy-inspired fonts and artistic elements into brand identities to create a sense of elegance and sophistication.