Fear of God’s Eternal Collection is a rich and elegant collection focused on high-quality materials that improve and update the Fear of God design. The collection comprises coats, cashmere tracksuits, coats, and cashmere knitwear, all made with premium materials and top-quality craftsmanship. The Fear of God brand is also anticipated to have a fashion show and launch its first permanent retail location in 2023, with garments from this release potentially making an appearance.
"Through this process, Eternal transcends age, decades and even the traditional fashion cycle, while further refining Fear of God's inimitable point of view. The extensive range emphasizes and evolves Fear of God's signature shapes, capturing each garment's elegant Italian fabrications and masterful construction as well as the essence of items that are truly everlasting," said Jerry Lorenzo in a statement.
The ‘Eternal Collection’ will launch on Feb 10, 2023.
High-Quality Apparel Collections
Fear of God Launches the Second Drop of its 'Eternal Collection'
Trend Themes
1. High-quality Materials - A trend in the fashion industry toward high-quality materials, such as cashmere, can create opportunities for innovation in materials sourcing and production processes.
2. Timeless Design - The launch of Fear of God’s 'Eternal Collection' highlights a trend toward timeless design, offering an opportunity for innovation in sustainability and longevity of garments.
3. Brand Experience - Fear of God's plans to launch its first permanent retail location in 2023 highlights a trend toward immersive brand experiences, creating opportunities for innovation in retail technology and store design.
Industry Implications
1. Fashion - The fashion industry can explore innovative material sourcing and production processes, sustainability in design, and immersive retail experiences.
2. Luxury - Luxury brands can focus on high-quality materials and timeless design, emphasizing craftsmanship and longevity of garments.
3. Retail - Retailers can innovate through technology and store design to create immersive brand experiences for customers.