Design house Estudio Felipe Escudero has recently launched its new clothing line called OBIO. OBIO is an investigative project that explores design principles in film, fashion, architecture and music.
Originally designed to be an architecturally influenced athleisure brand, the line reflects modern organic architecture. Inspired by transparent glass, steel, and gray tones, OBIO offers an aesthetically pronounced line of garments. It is a cross-disciplinary exploration of design and challenges its consumers to rethink the traditional definition of fashion.
The line is designed to be worn to a casual function, every day, or to the gym. To release the line, Estudio Felipe Escudero launched a curated video filmed at one of the firm's projects - which further blurs the line between architecture, film, and fashion. The line is designed for unisex wear.
Thought-Provoking Fashion Lines
Estudio Felipe Escudero's New Line Redefines What Fashion Means
Trend Themes
1. Cross-disciplinary Design - Estudio Felipe Escudero's OBIO line blurs the lines between film, fashion, architecture and music, creating opportunities for cross-disciplinary innovation in these fields.
2. Organic Architecture-inspired Fashion - OBIO's focus on modern organic architecture offers opportunities for innovation in the fashion industry, exploring new materials and construction techniques.
3. Athleisure Reimagined - OBIO's architecturally influenced athleisure line challenges traditional definitions of fashion and presents opportunities for disruptive innovation in the athleisure industry.
Industry Implications
1. Fashion - Estudio Felipe Escudero's OBIO line and its emphasis on cross-disciplinary design and organic architecture-inspired fashion presents opportunities for disruptive innovation in the fashion industry.
2. Architecture - OBIO's focus on architecture and the use of transparent glass, steel, and gray tones offers opportunities for innovative materials and design techniques in the architecture industry.
3. Filmmaking - The curated video promoting Estudio Felipe Escudero's OBIO line blurs the lines between film and fashion and presents opportunities for cross-disciplinary innovation in the filmmaking industry.