The Advanced Night Repair Serum Estée Lauder campaign is being relaunched, but this time by a digital magazine.
The company is joining forces with the Flipboard app to make this possible. The way the application works is it will provide readers with content from favorite fashion and beauty magazines. When scrolling through the magazine, people will notice sleep restoration appearing in each article. When they see something they like, they can like it as they would on other social media outlets or click 'reflip' and their followers will see what they should be taking a look at.
By having followers and becoming available online, Estée Lauder hopes their market will increase and more people will look to the advanced night repair serum for healthier skin.
Social Media Collaboration Campaigns
The Estée Lauder Campaign is Relaunched Using Flipboard
Trend Themes
1. Social Media Collaboration - Collaborating with social media platforms to reach a wider audience and increase market visibility.
2. Digital Magazine Partnerships - Partnering with digital magazines to create engaging content and drive product awareness.
3. Personalized Content Curation - Using apps like Flipboard to curate personalized content for users based on their interests and preferences.
Industry Implications
1. Beauty and Skincare - Opportunity for beauty and skincare brands to leverage social media collaboration campaigns to expand their market reach and promote their products.
2. Digital Publishing - Opportunity for digital publishing platforms to partner with brands and create innovative advertising campaigns that integrate seamlessly with their content.
3. Social Media Marketing - Opportunity for social media marketing agencies to help brands leverage digital magazine partnerships and personalized content curation to enhance their social media presence and engage target audiences.