Nike Swim has debuted another drop in its ‘Essentials’ collection, delivering a range of versatile styles that can be mixed and matched according to your personal preference. All items in the swimwear range come in Nike’s signature black colorway with a white Swoosh logo, making outfit combinations endless. Consumers can choose between a variety of silhouettes and cuts, including bikinis, mid-kinis, one-piece swimsuits, swim shorts, bralettes and leggings.
The Nike ‘Hydroguard Swim Shirt’ made from Dri-Fit technology and stretchy fabric serves as the collection’s standout piece, boasting long sleeves and a rounded neckline. Despite its full-coverage design, the shirt features quick-drying technology, neck tape, and UPF 40+ protection for lounging in the sun. The Nike Swim ‘Essentials’ women’s collection can be purchased now on the Nike website.
Sleek All-Black Swimsuits
Nike Launches the Women's Nike Swim 'Essentials' Collection
Trend Themes
1. Mix-and-match Swimwear - Opportunity for swimming apparel brands to offer versatile styles that can be mixed and matched according to personal preference.
2. Full-coverage Swimwear - Opportunity for apparel brands to create full-coverage swimwear that is still comfortable and fashionable, with features like quick-drying technology and UPF protection.
3. Black-on-black Swimwear - Opportunity for apparel brands to offer all-black swimwear with distinctive branding for a sleek and versatile style that can cross over into fashion or athleisure outfits.
Industry Implications
1. Swimwear - Swimwear brands can capitalize on the trend for mix-and-match swimwear and full-coverage designs with high-tech features that cater to the needs of modern consumers.
2. Fashion - Fashion brands can tap into the trend for black-on-black swimwear and offer designs that transition easily from the beach to the sidewalk, or from workout to leisure.
3. Athleisure - Athleisure brands can take advantage of the trend for black-on-black swimwear and offer versatile pieces that combine the functionality of sportswear with the style of streetwear.