Fresh Thyme is a brand that sells body care items and now, essential oils, and it recently underwent a rebranding with the help of the design agency The Creative Pack.
Its new essential oil collection features 20 different types of oils, each of which is differentiated with color. The colors ultimately decided upon are unsurprisingly associated with the types of oils that the labels are featured on. For example, Lemon can be found in a vibrant yellow, while Grapefruit is offered in a vivid pink. The essential oils are contained in small dark bottles, and the labels on them feature very little writing.
Though essential oils are oft associated with traditional remedies, Fresh Thyme has been able to give them a more modern twist.
Chromatic Essential Oil Branding
Fresh Thyme's Essential Oils feature Vibrant New Branding
Trend Themes
1. Color-coded Essential Oils - Disruptive innovation opportunity: Explore the use of color-coded labels to differentiate essential oil types, enhancing ease of use and visual appeal.
2. Minimalist Packaging Design - Disruptive innovation opportunity: Embrace minimalistic packaging designs for essential oils to convey a modern, sleek aesthetic that appeals to contemporary consumers.
3. Rebranding Traditional Remedies - Disruptive innovation opportunity: Rethink the branding of traditional remedies like essential oils to attract a new, younger demographic and break away from outdated perceptions.
Industry Implications
1. Body Care - Disruptive innovation opportunity: Integrate essential oils as a new product line within the body care industry, leveraging the growing demand for natural and wellness-focused products.
2. Design Agencies - Disruptive innovation opportunity: Collaborate with design agencies to develop unique and eye-catching branding strategies for companies in the essential oil industry, enhancing overall marketability.
3. Natural Remedies - Disruptive innovation opportunity: Combine traditional remedies like essential oils with modern branding and packaging techniques within the natural remedies industry, tapping into the rising consumer interest in holistic wellness.