The Essentia Hydroboost hydration beverages are a new product range from Essentia Water that are formulated with flavor and function in mind to strike a balance for nutrition-focused consumers.
The drinks come in three flavors including Peach Mango, Lemon Lime and Raspberry Pomegranate, which are each formulated with a blend of B-compelx vitamins, hydrolates and 400mg of electrolytes. This is reported to be 30-times more than what's found in premium still water to prioritize speedy hydration. The drinks are priced at $1.99 per 15.2 fluid-ounce bottle with 12-packs priced at $21.48.
Head of Marketing Zola Kane commented on the new Essentia Hydroboost hydration beverages saying, "Essentia Hydroboost expands the Essentia Water portfolio to deliver more supercharged hydration than ever before. As our lives get busier and busier, hydration becomes even more important. Essentia Hydroboost, created without excessive ingredients and complicated claims, makes it easier for people to choose a water that is not only delicious, but provides a boost of hydration when they need it most."
Flavorful Functional Hydration Drinks
Essentia Hydroboost Comes in Three Flavors
Trend Themes
1. Flavorful Functional Hydration Beverages - Innovative hydration drinks formulated with B-complex vitamins, hydrolates, and high electrolyte content for nutrition-focused consumers.
2. Essentia Hydroboost Product Range - New product line offering Peach Mango, Lemon Lime, and Raspberry Pomegranate flavors with 30-times more electrolytes than premium still water.
3. Supercharged Hydration Solution - Essentia Hydroboost provides a convenient and delicious way to hydrate quickly in a busy lifestyle with no excessive ingredients or complex claims.
Industry Implications
1. Beverage - Opportunity for beverage companies to develop innovative functional hydration drinks with enhanced electrolyte content and unique flavor combinations.
2. Health and Wellness - Disruptive innovation potential in the health and wellness industry by offering products like Essentia Hydroboost that prioritize hydration and simplicity.
3. Consumer Goods - Innovative consumer goods companies can capitalize on the demand for convenient and effective hydration solutions like Essentia Hydroboost.