With all the different types of drinks and preparation methods available in the coffee world, it's easy to forget about the beans themselves, but McDonald's Canada is keeping ingredients top of mind with its new espresso bean blend. The blend sources from new farms in Central and South America, and it also enters an entirely new territory for McCafe: the Indonesian archipelago.
The new espresso blend is part of McDonald's Canada's renewed effort to bring the best possible coffee to its McCafes. Along with the beans, McDonald's is also investing in state-of-the-art Swiss equipment for the over 1,200 McCafes across Canada.
The blend itself was developed by a team of espresso experts. They made their selection based on aroma, flavor, body, and taste, and then put that selection through the ringer by sending it to a series of tasting panels.
European-Inspired QSR Espressos
Canadian McCafes are Introducing a New Espresso Bean Blend
Trend Themes
1. New Coffee Bean Sourcing - Businesses can explore new coffee bean sources in regions such as Central and South America and Indonesia to provide unique flavors for their customers.
2. Investment in State-of-the-art Equipment - Companies can invest in advanced coffee equipment to improve the quality and consistency of their coffee products.
3. Expert Coffee Blending - Employing coffee blending experts can help businesses to concoct unique and flavorful coffee blends that stand out in a crowded market.
Industry Implications
1. Fast Food Industry - Fast food chains and QSRs can explore new ways to offer high-quality coffee products that rival those of coffee shops such as Starbucks or Tim Hortons.
2. Coffee Roasting and Supply Industry - Coffee roasters and suppliers can provide unique bean blends and partner with fast food and QSR chains to help them upgrade their coffee offerings.
3. Coffee Shop Industry - Coffee shops can innovate new or unique blends to stand out in a competitive market and offer coffee-based drinks that differentiate them from fast food chains.