The Clabber Girl Corporation recently announced the debut of Rex Coffee Espresso Baking Chips. Perfect for everything from cookies to brownies, the new baking chips give any dessert a tiny caffeine boost.
Rex Coffee is an artisan, small-batch roastery that's owned by Clabber Girl Corporation. The new Rex Coffee Espresso Baking Chips put a java-inspired twist on traditional semi-sweet chocolate chips by combining the bold taste of espresso with the sweetness of chocolate. The new Rex Coffee Espresso Baking Chips are available exclusively from Walmart stores and come in handy 12-ounce packages.
To celebrate the launch of Rex Coffee Espresso Baking Chips at Walmart stores, the brand created a digital cookbook that's available exclusively from rexcoffee.com and features 15 recipes with the product.
Espresso-Flavored Baking Chips
Rex Coffee Espresso Baking Chips Give Any Dessert a Caffeine Boost
Trend Themes
1. Artisan Coffee Flavoring - There is a growing trend for artisan coffee flavorings as consumers continue to seek new, sophisticated tastes.
2. Novelty Dessert Products - There is a trend for novelty dessert products as consumers look for more fun and exciting ways to enjoy sweet treats.
3. Combination of Chocolate and Caffeine - Consumers are increasingly interested in the combination of chocolate and caffeine due to the potential health benefits and the popularity of coffee culture.
Industry Implications
1. Food and Beverage - The food and beverage industry can utilize this trend by experimenting with unique coffee and dessert combinations to create new and innovative product lines.
2. Retail and FMCG - Retail and FMCG industry can leverage the trend for novelty dessert products by offering visually interesting, easy-to-use products like pre-made mixes or baking chips that can be easily incorporated into everyday baking.
3. Health and Wellness - The health and wellness industry can promote the combination of caffeine and chocolate as a means to increase energy, improve mental clarity and reach fitness goals.