The Espionage 2013 Spring/Summer lookbook encapsulates a seaside ambiance littered with militant influences. Espionage is a contemporary menswear label that often features structured basics and leans toward a Cold War-inspired vibe. The 2013 lookbook has been deemed 'The Homecoming' and features a young male model on his return via boat transportation.
The men's collection is filled with key basics. The sensational series includes cotton henleys, denim work shirts, field jackets, rolled ankle denim, embroidered button-ups and fatigue caps. The looks are polished and a hipster's dream. A central color holding the collection together is the military green that appears in dress shirts, jackets and accessories. The collection is full of solid neutrals including navy, grey, olive and brown pieces.
The Espionage 2013 Spring/Summer collection is quirky and will appeal to a mass contemporary men's market.
Seaside Militant Lookbooks
The Espionage 2013 Spring/Summer Collection is Vintage-Inspired
Trend Themes
1. Militant-inspired Menswear - There's an opportunity for fashion designers to create clothing lines inspired by military attire.
2. Vintage-inspired Collections - Retro-inspired collections can attract a wide range of consumers from young adults to baby boomers who have emotional attachments to specific decades.
3. Seaside Ambiance Apparel - Creating clothing lines that capture the essence of oceanic scenery can tap into a niche market of consumers who love beach-themed attire.
Industry Implications
1. Fashion Design - Fashion designers can take inspiration from military garb and vintage looks to create unique clothing lines backed by nostalgia.
2. Marketing and Advertising - Marketing and advertising firms can capture the essence of coastal living and militaristic vibes in their campaigns to attract adventurous consumers.
3. Retail - Retail businesses can tap into niche audiences by carrying trendy merchandise like militantly-inspired clothing lines and vintage-inspired collections.