David and Victoria have launched Intimately Beckham Night, new his and hers fragrances under their dVb line. "I think this perfume is very much 'us.' If you look at the packaging, you can see it's stylish, it's timeless, it's quality and it's fashion," Victoria Beckham, 33 told the Daily Mail.
The ads feature the sexy Spice Girl and hunky soccer star, who many consider to be the world's most beautiful couple, in a "passionate embrace in the bathroom as well as in bed" and are the pair's most risque images to date.
"Obviously not many people see this side of us and I think that's what's great about have a fragrance like this," said David, 32. "That box, the bottles -- it's a way of us showing our dark side."
The duo was inspired for the scent while they were living in Spain. "I would go to the factory in Barcelona and work with the perfumiers, and I would draw bottle and packaging ideas to show David. And he loved it because he got all these little sample bottles," Posh was quoted.
Check out the behind-the-scenes footage for the ultra-sexy W shoot.
Erotic dVb Ads
Intimately Beckham Night
Trend Themes
1. Intimately Beckham Night Fragrances - Opportunity for innovation in the luxury fragrance industry with a focus on sexy and provocative branding.
2. Celebrity Endorsement in Advertising - Disruptive innovation opportunity to create bold and controversial ad campaigns featuring famous couples.
3. Personal Branding in Perfume - Opportunity to capitalize on the trend of celebrities launching their own unique fragrances to express their personal brand.
Industry Implications
1. Luxury Fragrance - Luxury fragrance industry can leverage the trend of provocative and risque branding to create unique and bold products.
2. Advertising and Marketing - Advertising industry can explore the use of celebrity endorsements to create attention-grabbing and memorable campaigns.
3. Personal Care - Personal care industry can tap into the trend of personal branding and launch innovative perfumes that reflect individuals' unique personalities.