EroeGo launched at the end of 2021 in the United Arab Emirates to eliminate food waste in the produce industry. The digital platform sources ugly fruits and vegetables from farmers, markets, and wholesalers across the UAE and delivers them directly to consumers in Dubai.
The home delivery service is packed in EroeGo facilities and delivered to Emiratis every week upon consumer request through the online platform. In the UAE, around one million tonnes of food is wasted each year. Much of this food waste includes fruits and vegetables that supermarkets turn down due to their ugly and imperfect appearances. EroeGo receives its stock directly from the source rather than through supermarkets to ensure the product's freshness and eliminate any time they spend sitting in a warehouse.
Ugly Produce Home Deliveries
The UAE Sources Ugly Fruits & Vegetables Through EroeGo from Farmers
Trend Themes
1. Reducing Food Waste - The trend towards reducing food waste by sourcing ugly produce directly from growers presents opportunities for digital platforms and delivery services to facilitate this experience for consumers.
2. Direct-to-consumer Delivery - The trend towards direct-to-consumer delivery of produce can provide opportunities for companies to connect growers, packagers, and consumers more efficiently, reducing waste and costs associated with traditional supermarket supply chains.
3. Sustainable Agriculture - The trend towards sourcing ugly produce from farmers presents opportunities for sustainable agriculture practices, reducing the need for overproduction and decreasing the environmental impact of food waste.
Industry Implications
1. Digital Platforms - Digital platforms that facilitate connections between growers, packagers, and consumers of ugly produce have the opportunity to disrupt traditional supermarket chains and reduce food waste by ensuring fresh produce goes directly from farms to consumers.
2. Home Delivery Services - Home delivery services that focus on ugly produce can disrupt traditional supermarkets and offer consumers fresh, affordable, and sustainable produce options while reducing food waste.
3. Agriculture - Agricultural companies that focus on producing imperfect fruits and vegetables, rather than only perfect produce, have the opportunity to reduce overproduction and decrease food waste, while promoting sustainable agriculture practices.