Ernst Coppejeans' photo series entitled 'Pretty Masculine' aims to show contrast and contradiction amongst stereotypes. The models for the shoot all have two things in common: they are all gay, and they all have beards. Thus, Ernst Coppejeans feels that these models represent "Rough versus polished, masculine versus feminine, hard versus soft ..."
The associated stereotypes with those who are gay and those with rugged facial hair are very different -- and, in many cases, polar opposites. This opposition is what Ernst Coppejeans succeeds in capturing through these photos.
Artistic Androgyny
Photographer Ernst Coppejans' 'Pretty Masculine' Collection
Trend Themes
1. Contrasting Stereotypes - This trend highlights the opportunity for businesses to challenge and break down societal stereotypes by promoting diversity and inclusivity.
2. Artistic Representation of Identity - This trend offers a chance for innovative artists and creatives to explore the complexities of identity and challenge traditional norms through their work.
3. Exploring Gender Fluidity - This trend presents a disruptive innovation opportunity for industries to rethink traditional gender norms and develop inclusive products and services that cater to a diverse range of identities.
Industry Implications
1. Fashion and Beauty - The fashion and beauty industry can leverage this trend by promoting gender-neutral clothing, cosmetics, and accessories that cater to diverse identities and challenge traditional stereotypes.
2. Advertising and Marketing - The advertising and marketing industry can embrace this trend by creating campaigns that celebrate diversity and challenge societal norms, fostering inclusivity and brand authenticity.
3. Photography and Art - The photography and art industry can tap into this trend by exploring and showcasing diverse representations of identity, challenging stereotypes, and sparking critical conversations through visual storytelling.