Marijuana users know that the decreasingly taboo drug goes well with a slice of pizza, and Ermont Inc., a medical marijuana dispensary based out of the small town of Quincy, Massachusetts, is taking that combination a little more literally. Rather than eating pizza after partaking in marijuana, Ermont Inc. is combining the activities into a single dish with its marijuana-infused pizza.
Ermont's pizzas are six-inch cheese pies with thin crust. Each pizza comes with 125 milligrams of THC cooked into the tomato sauce, which equates to a medium-sized dose of marijuana.
According to the company's operations manager, the THC-laden pizzas are a response to patients' requests for more savory edible options. Typically, edibles come in the form of sweets like brownies, cookies, or lollipops. The pizzas allow patients to consumer THC without also consuming a tremendous amount of sugar.
Marijuana-Infused Pizzas
Ermont Inc, a Massachusetts Dispensary, Sells Pizza with THC Tomato Sauce
Trend Themes
1. Marijuana-infused Edibles - Disruptive innovation opportunity: Develop new savory edible options infused with marijuana for consumers seeking alternatives to sugary edibles.
2. Cannabis Culinary Experiences - Disruptive innovation opportunity: Create immersive dining experiences that incorporate marijuana-infused dishes, appealing to cannabis enthusiasts and foodies alike.
3. Medicinal Cannabis Products - Disruptive innovation opportunity: Explore the development of cannabis-infused products for medical use, providing alternative options for patients seeking relief.
Industry Implications
1. Cannabis Edibles Industry - Disruptive innovation opportunity: Expand the variety of cannabis-infused edibles in the market, catering to diverse consumer preferences.
2. Food and Beverage Industry - Disruptive innovation opportunity: Collaborate with cannabis companies to create innovative products that combine food and marijuana for a unique culinary experience.
3. Medical Cannabis Industry - Disruptive innovation opportunity: Develop cannabis-based medical products that are more palatable and diverse in form, improving patient satisfaction and compliance.