CURVD® is a Brooklyn-based brand that boasts a slew of ergonomically designed mugs "for all people regardless of their capabilities." The company, which was founded in 2019, has stated that it "exists to empower lives through ergonomic design, aesthetics, accessibility, and premium materials."
The ergonomically designed mug by CURVD® stands out from other mugs on the market with its award-winning and patent-pending handle. This thoughtfully designed handle allows for the transfer of the weight of the drink to the muscles and not the joints. Because of this, "the mug requires minimum effort to pick up and allows for a more enjoyable experience for all users while still being accessible to the elderly and those with disabilities."
CURVD® offers a few different designs for its ergonomic mug, as well as a custom make-you-own mug option.
Ergonomically Designed Mugs
Curvd® Prioritizes Inclusivity in Mug Design
Trend Themes
1. Inclusive Design - CURVD® Prioritizes Inclusivity in Mug Design through ergonomic design, aesthetics, and accessibility.
2. Ergonomic Innovation - CURVD® promotes ergonomic innovation through their unique handle design.
3. Customizable Products - CURVD® offers their customers a custom make-your-own mug option.
Industry Implications
1. Home Goods - CURVD®'s ergonomically designed mugs disrupts traditional home goods and kitchenware products with their inclusive design.
2. Accessibility Technology - CURVD®'s ergonomic design can be applied to other accessibility technology, such as handles for mobility aids.
3. Special Needs Equipment - CURVD®'s mugs cater to those with disabilities, opening opportunities for innovation in special needs equipment and assistive technology.