Kobo has gone ahead and unveiled a high-tech new e-reader, dubbed the Aura One, that is designed specifically for people who want to be able to read in a variety of locations whether it's the bathroom in their house or a beach in Mexico.
What's great about this particular e-reader is the fact that it is waterproof. With an IPX8 waterproofing certification, the Aura One can be submerged in water to a depth up of up to 2 meters for a duration of time up to 60 minutes and still emerge unscathed. The device also features an innovative new lighting system that makes use of RGB bulbs rather than simply relying on white bulbs, which ensures that your sleep doesn't get disturbed by excessive blue light exposure.
If you're the type of person who likes to be able to enjoy a good book and a hot bath before bed, the Aura One e-reader is perfect for you.
Bathtub-Friendly E-Readers
The Aura One E-Reader is Waterproof and Easy On Your Eyes
Trend Themes
1. Waterproof E-readers - The innovative waterproofing technology in e-readers represents an opportunity for the consumer electronics industry to save damaged devices and maximize users' experience.
2. RGB Lighting Systems - The use of RGB bulbs in e-readers that lessen blue light exposure showcases an opening for the lighting industry to penetrate the consumer electronics market and cater towards the consumers' needs.
3. Portability in E-readers - The development of portable e-readers by Kobo exposes an opportunity for the consumer electronics industry to specialize in the creation of durable and lightweight devices for users on the go.
Industry Implications
1. Consumer Electronics - The e-reader industry has the potential to continue innovations such as waterproofing and RGB lighting systems and grow as an alternative reading platform for consumers.
2. Lighting - The rise of RGB lighting systems in e-readers can spark innovation in the lighting industry and introduce new products with potential benefits for consumers' daily life, particularly when it comes to sleep and relaxation.
3. Publishing/bookselling - The development of more portable and durable e-readers could usher in a new era for the publishing industry by expanding its reach and providing accessibility to larger markets.