Sports apparel brand Umbro has announced the launch of its first NFT offering called 'The Nations’ collection. The new ensemble of digital-only collectibles was developed in partnership with Equitbl, a fan engagement tech startup. The collection features one-of-a-kind digital figurines that are dressed in real soccer teams' branding and colorways.
The "The Nations' Collection" from Umbro includes the renowned Umbro logo as well as a special UmbroID figure. The UmbroID ('Umbro' + 'Droid') NFTs are virtual "football fans" dressed in some of the most recognizable Umbro football uniforms to ever be worn.
"We are excited to partner with Dnizn to launch the first-ever Umbro digital collectible and officially mark our entry into the exciting world of Web3," said Anthony Little, Managing Director, Umbro. "This collection represents our desire to delight and reward everyone with an experience that lives – and evolves – in the world of Web3."
Soccer Team-Themed NFTs
Umbro and Equitbl Launch 'The Nations' NFT Collection
Trend Themes
1. Sports Team-themed Nfts - The rise of sports team-themed NFTs provides an opportunity for digital collectibles to better engage sports fans and communities.
2. Virtual Fan Engagement - The use of NFTs as virtual fan engagement tools creates new opportunities for sports brands and teams to connect with fans in a more personalized and immersive way.
3. Brand Partnership Nfts - Brand partnerships in the NFT space offer a new revenue stream for both sports teams and brands, and create unique opportunities for collaboration and co-creation.
Industry Implications
1. Sports Merchandising - The integration of NFTs into sports merchandising offers sports teams and brands new channels for revenue, fan engagement and community building.
2. Fan Engagement Tech - Fan engagement tech startups like Equitbl are poised to benefit from the growth of NFTs as virtual fan engagement tools.
3. Marketing & Advertising - The rise of branded NFTs presents an opportunity for marketers and advertisers to experiment with new forms of immersive and interactive brand experiences.