Iconic German fashion house Hugo Boss has expanded into equestrian apparel with the launch of 'Boss Equestrian,' which includes a wide variety of items for men and women alike.
What's more, the 'Boss Equestrian' line will also include a number of horse accessories that are available in the brand's iconic camel, white and black hues, with the color options expected to be expanded in the Spring/Summer 2024 collection
According to Daniel Grieder, CEO of Hugo Boss, the introduction of the 'Boss Equestrian' lining further enhances the company's offerings in the premium sport sector. "With the 24/7 lifestyle approach of BOSS, we are further expanding the brand’s product range into iconic lifestyle areas that fit its premium positioning," said Grieder.
Trailblazing Equestrian Apparel
Hugo Boss is Expanding Into Equestrian With Its Latest Collection
Trend Themes
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3. Lifestyle Approach - Hugo Boss is expanding its brand's product range into iconic lifestyle areas with the introduction of 'Boss Equestrian'.
Industry Implications
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