Brabus, a German automobile tuner and modifications house, launched a new electric vehicle conversion kit for the Mercedes-Benz EQS 450. This kit brings both visual changes and significant performance changes to the bespoke sedan.
Firstly, the Brabus EQS 450 features a 'Superblack' colorway that encompasses the entire vehicle with the exception of the rims. The Superblack is a pitch-dark black with a metallic finish that reflects all sources of light back. According to Brabus, the stock engine has not been upgraded, meaning the EQS 450 still boasts 355 horsepower and 590 lb-ft of torque. However, the range of the vehicle has been drastically upgraded.
Brabus stated that the range of the enhanced EQS 450 will be between 380 and 460 miles per charge, which is nearly double the original 240-mile range of the standard Mercedes-Benz version.
The original Mercedes-Benz EQS 450 retails for roughly $115,000 USD, and the conversion kit retails for $178,000 USD, meaning the Brabus EQS 450 boasts an MSRP of just over $300,000 USD.
Bespoke EV Conversion Kits
Brabus Launched an EV Conversion Kit for the Mercedes-Benz EQS 450
Trend Themes
1. Electric Vehicle Conversion Kits - There is an opportunity for companies to create high-end, bespoke EV conversion kits that offer both visual and performance enhancements to existing luxury vehicles.
2. Extended Range Batteries - As the demand for electric vehicles increases, there is a trend towards creating extended range batteries that can significantly increase the range of existing models.
3. Luxury EV Market - The introduction of high-end, bespoke EV conversion kits is indicative of a growing market for luxury electric vehicles.
Industry Implications
1. Automotive - Companies in the automotive industry can explore the growing market for high-end, bespoke EV conversion kits and extended range batteries.
2. Electric Vehicle Manufacturing - Electric vehicle manufacturers can consider offering their own conversion kits or working with companies specializing in bespoke conversions to meet the growing demand for luxury EVs.
3. Aftermarket Modifications - The aftermarket modifications industry can capitalize on the trend towards bespoke EV conversion kits by offering their own customizations and upgrades.