Until April, Domino's customers in the US will receive a free 30-day trial of EPIX NOW, a streaming service that spotlights new film releases, classic shows, and original programming.
All customers who place their orders through Domino's online portal will be eligible for the promotion, with the app directing them to an EPIX NOW link on the confirmation page. With consumers expected to spend more time indoors to curb the spread of COVID-19 over the coming months, the partnership is sure to appeal to those looking for some new entertainment options.
President of EPIX Michael Wright spoke to the promotion, stating "For 30 days, customers will have unlimited access to movies such as ‘Creed II’ or ‘Sonic the Hedgehog,’ as well as our growing slate of acclaimed original series. Plus, our service is commercial-free, so your movie night won’t be interrupted with ads."
Pizza-Paired Streaming Promotions
Domino's Customers Will Receive a Free Trail of EPIX NOW
Trend Themes
1. Streaming Service Promotion - Opportunity for companies to partner with streaming services to offer promotions and incentives to customers.
2. Entertainment-based Discounts - Opportunity to offer discounts or promotions based on entertainment or media subscriptions to draw in customers.
3. Convenience-driven Partnerships - Opportunity for companies to form partnerships that offer added convenience, such as combining food delivery services with streaming platforms.
Industry Implications
1. Food Delivery - Food delivery services can partner with streaming platforms to offer free trials or streaming discounts to customers.
2. Streaming Services - Streaming services can partner with food delivery services to offer added convenience and incentives to customers.
3. Entertainment Retail - Entertainment retail stores can offer promotions or discounts on streaming services to customers who make in-store purchases.