Tired of searching for positive representation of strong black characters during the yearly back-to-school shopping ritual, sisters Cara and Jenae decided to launch their own empowering line for children and parents of color—EPIC EVERYDAY.
The brand specializes in playfully whimsical, chic, and modern backpacks and accessories. Emphasis is placed on visual representation of natural skin tones and hairstyles. For the 2020 season, EPIC EVERYDAY launches the Happy Hues collection of backpacks, fanny packs, and lunch bags. The backpacks are made available to consumers in three different sizes—Classic, Junior, and Mini. The silhouettes feature a padded on-zip compartment for electronics. EPIC EVERYDAY's lunch bags, on the other hand, come in two different zipper closure styles. Both options feature an aluminum coating for apt thermal insulation to keep the food as fresh as possible.
Empowering POC-Specific School Supplies
EPIC EVERYDAY Boasts a Chic Back-to-School Collection
Trend Themes
1. Empowering Representation in School Supplies - Designing school supplies that feature visual representation of natural skin tones and hairstyles can empower communities of color
2. Chic and Modern School Accessories - Creating playful and modern school accessories can provide a disruptive innovation opportunity in back-to-school retail
3. Customizable School Supplies - Introducing customizable school supplies can provide a unique selling point for back-to-school products
Industry Implications
1. Back-to-school Retail - The back-to-school retail industry can benefit from incorporating more inclusive and empowering products
2. Children's Accessories - Children's accessory industry can tap into the trend of empowering representation and create innovative products that cater to diverse communities
3. Customizable Product Industry - The customizable product industry can reposition itself and offer school supply accessories as a new product category