Frontman, Ninja and Die Antwoord (The Answer) are heating up the interweb with their funky, edgy, mesmerizing zef-rap-rave sound and VERY weird, imagery rich videos.
'Zef' is an Afrikaans term that roughly translates to, 'redneck,' but not really because it's a little like trying to define 'dada' in art -- you know it when you see it, maybe.
The Afrikaans posse has become a YouTube sensation. The Internet server for their website had to be moved to a U.S.-based server to handle the download traffic.
Once you start watching them, they're as difficult as junk food to resist.
Redneck Rappers
Die Antwoord and Their Enter the Ninja Zef-Rap-Rave Sound
Trend Themes
1. Zef-rap-rave Music - There is an opportunity for innovative music production studios and tech labs to incorporate new sounds, styles and technologies to enhance and advance the Zef-Rap-Rave genre.
2. Alternative Marketing Strategies - Brands can explore prospects of collaborating with zef-rap-rave artists to create unique marketing campaigns that target the youth and promote edginess, creativity and novelty.
3. Cultural Fusion Music - There could be a market for the creation of music that blends the cultural sounds of different countries to create an entirely new genre of music.
Industry Implications
1. Music Production - The music production industry could benefit from this trend and enter the market to produce odd and unique sounds and styles.
2. Digital Marketing - The digital marketing industry could explore the potential of digital marketing campaigns that target young and edgy audiences through collaboration with zef-rap-rave artists.
3. Cultural Fusion Fashion - Fashion Industry can experiment with unique fusion styles influenced by African culture and style that blend well with the eclectic nature of the Zef-rap-rave genre.