The highly anticipated results of M&M's 2019 Flavor Vote competition are finally in and it seems that English Toffee Peanut has come out on top. This means that as of this month, the nutty toffee flavor will officially join the growing M&M's lineup.
The new English Toffee Peanut M&M's flavor starts with a mixture of sweet toffee and crunchy peanuts, surrounded by a layer of rich milk chocolate and the brand's signature candy coating in muted brown hues. The nutty toffee flavor won out over other internationally-inspired M&M’s flavors such as Mexican Jalapeño Peanut and Thai Coconut Peanut. Fans were clearly loving the combination of toffee and chocolate and they voted for English Toffee Peanut to remain on store shelves.
Nutty Toffee-Flavored Candies
The Winner of M&M's 2019 Flavor Vote is English Toffee Peanut
Trend Themes
1. Flavored Candies - Opportunity to create novel and unique flavor combinations in the candy and confectionery industry
2. International-inspired Flavors - Opportunity to introduce new and exotic flavors in the candy and confectionery industry
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Industry Implications
1. Candy and Confectionery - Opportunity to create and market new and innovative candy flavors in response to consumer demand
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3. Market Research - Opportunity for market research firms to offer services and insights to businesses looking to engage with consumers for product development and innovation