The Engineered Garments SS11 lookbook, featured in the Japanese publication HUGE, reveals some stellar American styles that have gone through an extreme makeover. With vibrant colors and rad patterns, the clothing stands out even on the most stoic, nonchalant of models.
Shown on an older generation of men, the Engineered Garments SS11 collection would definitely look just as great on a younger breed. The designs are a wicked twist to typical American menswear; I would love if every single one of these garments was in my closet.
Nonchalant Model Lookbooks
The Engineered Garments SS11 Collection is Stunning on Stoic Men
Trend Themes
1. Vibrant Menswear - Opportunity for apparel companies to create clothing with more vibrant colors and patterns that stand out.
2. Age-inclusive Fashion - Opportunity to feature clothing on models of different ages so consumers can better picture themselves wearing the clothes.
3. Nonchalant Styling - Opportunity for fashion brands to create lookbooks that feature nonchalant models to generate a sense of ease and casualness.
Industry Implications
1. Apparel - The apparel industry can take advantage of the use of vibrant colors and patterns to capture the attention of consumers.
2. Fashion - The fashion industry can highlight age inclusivity by featuring their products on models of different ages.
3. Marketing - Marketing agencies can adopt the use of nonchalant models for their campaigns to generate a sense of ease and relaxation.