Luxury timepiece designer Zenith introduces its new Energy X Prix timepiece that rounds out the Extreme E Racing collection which is full of sustainable designs. The latest honors the last race of the season, which is taking place in Punta del Este, Uruguay.
It is made from upcycled tires that are drawn from Continental CrossContact during Extreme E's first racing season. The watch is held by a bright tonal purple rubber strap with a plate covering that is made from a range of parts that are collected from an Extreme E racing tarp. Finally, the case's lid is constructed using recycled E-grip tires that are drawn from last year's race, and the body is made from carbon fiber.
Scrap Tire-Made Luxury Watches
Zenith Launches the Energy X Prix Made from Old Race Car Tires
Trend Themes
1. Upcycled Material Products - The use of upcycled materials in luxury products such as watches provides a disruptive innovation opportunity for sustainable fashion brands to tap into the growing eco-conscious consumer market.
2. Circular Economy Products - The creation of circular economy products from waste and discarded materials provide a disruptive innovation opportunity for companies to reduce their carbon footprint and promote a sustainable lifestyle.
3. Green Racing - The emergence of eco-friendly motorsport championships, such as Extreme E Racing, presents a disruptive innovation opportunity for companies to invest in new sustainable technologies and products that cater to an environmentally-conscious consumer base.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can embrace the use of sustainable materials, such as upcycled tires, to create timepieces that appeal to eco-conscious consumers.
2. Circular Economy - Industries that focus on creating products from waste and discarded materials, such as the circular economy industry, can benefit from using upcycling as a means to create luxury items and promote environmental sustainability.
3. Motorsports - The motorsports industry can embrace sustainable racing championships, such as Extreme E Racing, as a means to promote eco-friendly technologies and products to a worldwide audience.