It's not uncommon for people to indulge in desserts after exercising, and the Uncle Tobys Oats Energy Exchange café is letting consumers trade their steps for snacks.
In an effort to encourage a healthier lifestyle, this new pop-up enables consumers to be rewarded for their workouts with delicious, healthy desserts. Using steps as currency, the Uncle Tobys Oats Energy Exchange café features a menu that includes breakfasts that can be purchased for 3,000 to 10,000 steps. In order to redeem a free meal, the consumer just has to offer proof of the steps completed from a previous day.
Some of the desserts include a mixed berry hotcake, or a porridge with poached egg and kale.
Step-Exchanging Pop-Up Cafe
Uncle Toby's Oats Energy Exchange Café Uses Steps as Currency
Trend Themes
1. Step-based Rewards - There is an opportunity for other businesses to offer step-based rewards for their products or services
2. Healthy Food Pop-ups - Similar pop-ups that offer healthy food options could disrupt the traditional fast food industry
3. Fitness-tech Integration - More businesses could incorporate fitness tracking technology into their products or services, like using step counters to offer rewards
Industry Implications
1. Health and Wellness - The health and wellness industry may benefit from incorporating step-based rewards to incentivize physical activity
2. Food and Beverage - Healthy food pop-ups like the Uncle Tobys Oats Energy Exchange Café could disrupt the traditional fast food industry
3. Fitness Technology - Fitness tracking technology companies could benefit from the trend of integrating step counters with rewards for physical activity