World-renown beverage brand Rockstar recently released an interesting new energy drink flavor inspired by coffee. The drink doubles up on caffeine power by merging coffee with the brand's popular energy-boosting beverage.
The new beverage is inspired by frothy caffeinated drinks you'll find at a cafe, such as a caramel macchiato. The Roasted Caramel Macchiato flavor is a mixture of coffee, milk and caramel aromas alongside Rockstar's popular energy drink. The beverage can be found in Rockstar's oversized 444-ml cans with newly designed white-colored packaging. The flavor is part of the new Roasted product collection featuring other coffee-inspired flavors such as Mocha, Light Vanilla, White Chocolate and Cafe Latte.
This unconventional energy drink flavor speaks to the busy consumer on-the-go with an athletic lifestyle
Iced Coffee Energy Drinks
The All-New Rockstar Energy Drink Flavor is a Caramel Macciato
Trend Themes
1. Coffee-inspired Energy Drinks - The convergence of coffee flavors and energy-boosting beverages presents an opportunity to cater to consumers seeking both caffeine and energy benefits in one product.
2. Cafe-style Energy Drinks - The popularity of cafe-style frothy drinks like caramel macchiatos can be leveraged to create unique and appealing energy drink flavors that mimic the taste and experience of a cafe beverage.
3. Flavored Energy Drink Collections - The introduction of a coffee-inspired flavor collection opens up avenues for energy drink brands to explore diverse and innovative flavor profiles beyond traditional options.
Industry Implications
1. Beverage Industry - Beverage companies can tap into the growing demand for coffee-inspired and flavored energy drinks, offering consumers refreshing and energizing options.
2. Athletic Supplement Industry - The athletes and fitness enthusiasts market segment can be targeted with coffee-infused energy beverages that cater to their active and on-the-go lifestyles.
3. Packaging Industry - The launch of new energy drink flavors presents an opportunity for packaging companies to create eye-catching designs and innovative packaging solutions that complement and communicate the unique flavor profiles.