Verb's EDM (Energizing Drink Mix) ventures into a new category for the caffeinated energy bar brand and the beverages help to provide fruity low-calorie refreshments with functional benefits from organic green tea, vitamins and collagen. Packaged in single-serve sachets, the drink mixes can be found in refreshing flavors like Mango Tangerine, Cherry Lime and Raspberry Lemon. While the nostalgic berry citrus flavor promises to remind of sipping lemonade as a child, the Cherry Lime flavor pairs tart and tangy flavors for a simple summer refreshment.
With no added sugars, the drink mixes help to provide a source of jitter-free energy from 65 milligrams of caffeine from organic green tea, plus the benefits of a beverage that's under 40 calories.
Energizing Low-Calorie Drink Mixes
Verb's Energizing Drink Mix Shares a Boost of Caffeine
Trend Themes
1. Functional Low-calorie Drinks - Creating low-calorie drink mixes with functional benefits like vitamins and collagen can disrupt the beverage market.
2. Single-serve Sachets - Packaging drink mixes in single-serve sachets can create convenience and disrupt the traditional beverage packaging industry.
3. Caffeinated Energy Beverages - Creating low-calorie drink mixes with caffeine from organic green tea can disrupt the traditional energy drink market.
Industry Implications
1. Beverage Industry - The beverage industry can create innovative drinks using functional ingredients to meet the demand for healthier options.
2. Convenience Packaging Industry - The convenience packaging industry can create innovative packaging solutions to reduce waste and make it easier for consumers to use single-serve sachets.
3. Energy Drink Industry - The energy drink industry can expand their offerings to include more low-calorie and organic options with functional benefits.