The Naturium Body Wash is making is debut in two new formulations that are influenced by the skincare industry to help consumers extend their regimes to the rest of their body.
The brand is introducing the Energizer Mandelic Acid body wash alongside the Booster Hyaluronic Body Wash, which are each formulated with different skincare requirements. The Energizer Mandelic Acid body wash is formulated with fermented cane sugar and Mandelic acid alongside alpha-hydroxy acid (AHA) to deeply cleanse as it cools the skin. The Booster Hyaluronic Acid Body Wash, however, helps contain against dryness and irritation as it deeply moisturizes the skin.
The two new Energizer Mandelic Acid body wash products are priced at $16 each and can be purchased directly form the brand online.
Skincare-Influenced Body Washes
Naturium Body Wash now Comes in Two New Options
Trend Themes
1. Skincare-influenced Formulations - Exploring the use of skincare ingredients for body wash formulations opens up opportunities for personalized beauty solutions.
2. Hydration-boosting Body Cleansers - Developing body wash products that deeply moisturize and protect against dryness tap into consumer demand for holistic skincare products.
3. Multi-functional Bodycare Products - Creating body washes with specific skincare benefits broadens the scope for cross-category innovation in personal care products.
Industry Implications
1. Beauty & Personal Care - The convergence of skincare and body wash products creates new avenues for innovation and consumer engagement in the beauty industry.
2. Retail & E-commerce - The direct-to-consumer availability of specialized body wash formulations highlights the potential for online retail platforms to capitalize on evolving consumer preferences.
3. Cosmetics Manufacturing - Manufacturers can leverage the trend towards skincare-inspired body washes to diversify their product lines and cater to a broader range of consumer skincare needs.