Facebook has extended the option of turning on end-to-end encryption for voice and video calls.
End-to-end encryption is a security feature that prevents third parties from listening in on conversations. The feature has been available for text conversations on the platform since 2016 - although not commonly known. The brand explains that when end-to-end encryption is enabled, nobody else, including Facebook, will know what's being said or sent.
End-to-end encryption is already widely used on apps such as WhatsApp and Signal. It is becoming an industry standard and Facebook has decided to join this movement. Facebook plans to begin public testing of its end-to-end encryption technologies in a trial. It also plants to test end-to-end encryption for Instagram direct messages.
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Encrypted Messaging Platforms
Facebook Says It Will Extend Its End-to-End Encryption Features
Trend Themes
1. End-to-end Encryption Adoption - Businesses and individuals should focus on integrating end-to-end encryption into their messaging platforms to ensure their communications are secure and private.
2. Platform Security as a Competitive Advantage - Companies could differentiate themselves in the crowded messaging app space by providing end-to-end encryption as a default feature.
3. Emphasis on Privacy - A growing number of consumers are prioritizing the privacy and security of their digital communications, which could lead to increased demand for encrypted messaging platforms.
Industry Implications
1. Messaging Apps - Companies that provide messaging apps should focus on integrating end-to-end encryption to keep up with a changing industry standard and provide customers with increased privacy and security.
2. Cybersecurity - As end-to-end encryption becomes an industry standard, cybersecurity companies could provide consultation and services to businesses looking to increase the security of their messaging platforms.
3. Social Media - Social media platforms, such as Facebook, can differentiate themselves from competitors and regain consumers' trust by providing end-to-end encryption and emphasizing user privacy.