Skechers has teamed up with legendary fashion designer Diane von Furstenberg for a stylish and comfortable apparel and footwear collection titled 'Endless Kisses.' The collaboration celebrates women who are confident, bold, and in charge of their lives.
The Endless Kisses collection features the iconic DVF ‘Lips’ print on various Skechers products, such as sneakers, sandals, leggings, bras, shorts, and tees. The collection combines DVF’s signature prints and colors with Skechers’ comfort technology across the entire range.
The Endless Kisses collection is available now at select Skechers retail stores and online, with more designs to be added later this spring. The collection aims to empower women to care for their health and wellness while looking fashionable and chic.
Skechers president Michael Greenberg said: "Diane von Furstenberg is an inspiration to so many women worldwide, not just as a fashion icon, but also as a prominent voice for female empowerment. We’re thrilled to partner with her on this exciting collaboration that reflects her vibrant personality and style."
Co-Branded Fashion Capsules
Skechers Partnered with Diane von Frustenberg on 'Endless Kisses'
Trend Themes
1. Co-branded Fashion - The trend of co-branded fashion collaborations is on the rise, creating new opportunities for brands to expand their reach and attract new customers.
2. Iconic Prints - The use of iconic prints in fashion collaborations can add a unique and recognizable element to products, leading to increased brand awareness and sales.
3. Comfort Technology and Fashion - The combination of comfort technology with fashion products allows brands to provide consumers with both style and functionality, creating a new and growing market segment.
Industry Implications
1. Fashion - The fashion industry is seeing an increase in co-branded collaborations, creating new opportunities for designers and brands to grow and expand their customer base.
2. Footwear - The footwear industry can benefit from collaborations with fashion designers to create unique and fashionable products that appeal to a wider range of consumers.
3. Athleisure - The growing athleisure industry can benefit from the combination of comfort technology and fashion, creating products that can be worn both for exercise and everyday wear.