In order to encourage people to read, write and publish books, Chiado Publishers had a series of ads published that focus on what happens when you don't read. The four part print ad series shows people that have their eyes blocked out by remote controls, phones and game controllers, showing that their eyes and minds are closed off to just about anything else.
With text and attentions spans becoming shorter, Chiado Publishers encourages people to open a book and in turn, their minds. The people in these ads aren't presented in the best light and their lives do seem pretty bleak without books.
The ads were created for Chiado Publishers by the McCann ad agency in Portugal.
Close-Minded Book Ads
Chiado Publishers' Ads Encourage People to Read, Open Their Eyes and Minds
Trend Themes
1. Encouraging Reading - Creating innovative advertisements that highlight the benefits of reading and encourage people to open their minds.
2. Addressing Shortened Attention Spans - Developing strategies to counteract the negative effects of shorter text and attention spans through engaging advertising campaigns.
3. Promoting Open-mindedness - Utilizing creative visuals and messaging to promote open-mindedness and the exploration of different perspectives through reading.
Industry Implications
1. Publishing - Exploring new advertising techniques to promote reading and attract more readers to the publishing industry.
2. Advertising - Creating disruptive ad campaigns that capture attention and encourage positive behavior change, such as reading.
3. Creative Design - Utilizing innovative and eye-catching visuals to effectively communicate the benefits of reading and engage audiences.