While coffee is a universal drink, different cultures have different rituals and ways of drinking it. For example, while most people in New York City would have their coffee “to go†and drink it on the move, you'd be hard pressed to find the same in Paris, where the typical coffee drinking is done on the terrace of a cafe.
The “En terrasse†/ “To Go†design by Laurent Corio presents the ultimate cup design for both experiences.
You can opt to use it as a traditional coffee cup in the “En terrasse†mode and sit through the drinking experience, or you can use the saucer as the cap for the cup and have it “To Goâ€.
As long as you get your caffeine fix, how you drink your coffee is up to you!
Transformer Coffee Cups
Multicultural En Terrasse / To Go Mug
Trend Themes
1. Multicultural Coffee Experience - Introducing diverse ways of drinking coffee, combining different cultures allow businesses to target a wider audience.
2. Flexible and Adaptable Packaging Design - Innovative packaging and cup designs that offer user the flexibility of choice and convenience can boost sales and a great value proposition.
3. Sustainable Coffee Packaging - Adopting environmentally friendly packaging materials offer consumers an eco-friendly alternative to traditional packaging, leading to a more sustainable future.
Industry Implications
1. Food and Beverage - The food and beverage industry could enhance its customers' experience by embracing diverse cultures' coffee-drinking habits.
2. Packaging Design - Packaging designers can help clients achieve better sales outcomes and sustainability goals, designing packages that can fulfill different purposes.
3. Travel and Tourism - Travel and tourism-related businesses can offer more diverse experiences to attract customers globally and get ahead of their competitors.