Empire Avenue not only puts a valuation on your social media activity, it also allows friends to buy into you. It works like the stock market - the more involved you are in social networks such as Twitter, Facebook, Flickr and your own blog, the higher your Empire Avenue valuation. Spending less time on Empire Avenue and social media will result in your share price dropping.
In addition, your peers can purchase shares of you if they feel you're undervalued, or sell shares if you're overvalued. Both work to raise or lower your social value.
Empire Avenue answers the question "What are you worth?"
Social Network Currencies
Empire Avenue Tells You What You're Worth
Trend Themes
1. Social Network Stock Market - A potential trend in social media where personal value or influence is evaluated based on the user’s social media involvement, and shares of the user can be purchased or sold.
2. Peer-to-peer Social Media Investment - A potential trend where users can purchase or sell shares evaluating the value or influence of their peers on social media.
3. Gamification of Social Media Activity - A potential trend in social media where users can track their social media involvement and receive a valuation for their activity, creating a gamified experience for social media users.
Industry Implications
1. Social Media - Social media platforms could further implement gamification elements encouraging users to be more active and provide a way for users to invest in their personal social media influence.
2. Finance and Investment - A new industry could emerge where financial institutions could specialize in the buying and selling of social media shares, providing users with an opportunity to invest in high-valued social media users.
3. Marketing and Advertising - Marketers could leverage social media shares as a new way to evaluate potential influencers and target ads to audiences based on their perceived value within the social media stock market.