With vibrant flavors fueled by ingredients like berries, mint, coconut, lime, passion fruit and mangoes, Emotional Utility Beverage delivers refreshment and a euphoric effect. These next-gen beverages for boosting the body and mind combine effective natural and synthetic ingredients to help people change their state in a convenient way. Consuming a beverage with mood-boosting properties can have several benefits, including enhancing cognitive function, reducing stress, and improving overall mood.
Emotional Utility Beverage, previously Confidence, aims to help people feel like the best version of themselves. Adaptogens are at the heart of the brand's beverages, which "work at the molecular level to counter the harmful effects of physical and emotional stress on the body." This includes ingredients like harmonizing rhodiola and ginseng.
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Trend Themes
1. Mood-boosting Beverages - With the rise of enhanced beverages, there's an opportunity to create mood-boosting drinks like Emotional Utility Beverages.
2. Adaptogenic Beverages - Emotional Utility Beverages are part of a rise of drinks that contain adaptogenic ingredients like rhodiola and ginseng.
3. Convenient Mood Enhancement - As more consumers look for convenient ways to enhance their mood and reduce stress, there's an opportunity for brands to create on-the-go beverages like Emotional Utility Beverages.
Industry Implications
1. Beverage Industry - The rise of enhanced beverages and the popularity of Emotional Utility Beverages highlight opportunities for innovation within the beverage industry.
2. Health and Wellness Industry - The adaptogenic ingredients in Emotional Utility Beverages speak to the trend towards natural and holistic approaches to health and wellness.
3. Convenience Store Industry - As consumers look for convenient ways to boost their mood and energy levels, Emotional Utility Beverages and similar products can be a valuable addition to convenience store shelves.