The Emerson Fry Spring 2014 collection boasts effortlessly cool and elegant pieces that make one long for their next tropical vacation. While summer may be over, there is still time to rock the label's chic pieces while visiting a warm destination this winter. The collection boasts light-weight pieces that are comfy to wear both on and off the beach.
Standouts from the collection include its soft and draped casuals along with its printed caftans that make any poolside experience that much more stylish. The Emerson Fry Spring 2014 collection is sure to turn heads this resort season. The womenswear line boasts a great mix of casual and sophisticated pieces that transition from daytime shopping trip ensembles to dinner date looks.
Effortless Cabana Couture
This Emerson Fry Spring Range is Perfect for Tropical Travels
Trend Themes
1. Tropical Vacation Fashion - Opportunity for fashion industry to focus on lightweight, bold prints for resort wear that are versatile for day and night.
2. Year-round Resort Wear - Opportunity for fashion industry to create collections for those seeking warm weather escapes during winter months.
3. Effortlessly Chic Style - Opportunity for fashion industry to experiment with relaxed, draped and casual designs that still exude elegance.
Industry Implications
1. Fashion Industry - Brands can capitalize on the trend towards travel-friendly and versatile pieces for resort wear
2. Travel Industry - Resorts and travel destinations can collaborate with fashion brands to offer personalised fashion experiences for customers on tropical vacations
3. Retail Industry - Opportunity for retailers to target consumers who are seeking to invest in year-round resort wear