Warner Music and Secretlab have renewed their partnerships with Riot Games ahead of the 2023 EMEA Masters tournament, which will take place in April 2023. To keep audience members engaged and hyped during the EMEA Masters, Riot Games has collaborated with Warner Music for the sixth consecutive year. Secretlab has also been a reliable collaborator throughout the years, delivering high-quality 'TITAN Evo' gaming chairs to players competing in the Spring and Summer events.
The League of Legends tier two ecosystem's spring and summer seasons come to an end with the EMEA Masters, a twice-yearly competition. The tournament will be held from April 4th to April 29th, seeing 13 EMEA Regional Leagues (ERL) teams from multiple EMEA regions compete for victory.
"Warner Music and Secretlab have become integral partners of LoL Esports competitions in EMEA in the past few years, so we’re delighted to welcome them back for the 2023 EM season [...]," said Eva Suarez, head of esports partnerships EMEA at Riot Games.
Tournament Partnership Renewals
EMEA Masters Renews its Warner Music and Secretlab Partnerships
Trend Themes
1. Gaming Partnerships - Opportunity for other gaming tournaments to collaborate with industry-specific brands for mutual benefits.
2. Multi-year Collaborations - Opportunity to explore longer-term partnerships with brands that understand the gaming industry and its audience.
3. Audience Engagement - Opportunity for companies to partner with entertainment industry giants to create immersive experiences for gamers and fans.
Industry Implications
1. Gaming - This renewal provides opportunities for other gaming tournaments to partner with entertainment and gaming industry giants for longer terms.
2. Music - Entertainment industry companies like Warner Music can capitalize on the strong relationship between gaming and music by partnering with gaming tournaments.
3. Furniture - Furniture and gaming accessory brands like Secretlab can strengthen their position in the gaming industry by directly working with gaming tournaments and players.