Singapore based label Elohim by Sabrina Goh released their Autumn/Winter 2009-10 ad campaign and it’s apparent that they have some control issues to sort out.
Dubbed ‘Control Freak,’ the ads feature androgynous models and mannequins bound in ropes and chains in S&M settings.
The label is offering a 10% discount if you pre-order your fall pieces from the F/W 09/10 collection before June 30th. So if you wanna look stylish and in control, now is your chance.
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Elohim by Sabrina Goh 'Control Freak' A/W 09/10 Campaign
Trend Themes
1. Androgynous Fashion - Opportunity for high-end fashion and gender-neutral apparel brands to create disruptive innovation in the fashion industry.
2. S&M Fashion - Opportunity for edgy fashion brands to explore provocative themes and challenge traditional fashion norms.
3. Pre-order Discounts - Opportunity for e-commerce and retail brands to leverage pre-order discounts as a tool to drive sales and increase brand loyalty.
Industry Implications
1. Fashion - Fashion industry can explore new themes and designs aligned with the androgynous and S&M fashion trends.
2. E-commerce - E-commerce businesses can leverage pre-order discounts to attract customers and build their brand reputation.
3. Retail - Retail businesses can offer exclusive pre-order discounts to maintain customer loyalty and create demand for new collections.