For the Elle UK January 2012 issue, models Martha Hunt and Jonatan Frenk appear in a very American-themed spread called 'State of Independence.' While it's very odd that this patriotic shoot appears in a British publication, the editorial is nonetheless still a beautiful display of the latest spring and summer pieces from fashion labels like Giorgio Armani and Gucci.
The lovely outdoors shoot for the Elle UK January 2012 edition was captured by photographer David Vasiljevic, who snaps Hunt and Frenk in casual attire styled by Anne-Marie Curtis. Among the cute pieces that Hunt models is a gorgeous printed dress by Gucci, shearling boots from Ugg and a green leopard print bikini by Dolce & Gabbana. Frenk is dressed in more laid-back attire such as a tee from Urban Outfitters and Converse sneakers.
Patriotic Woodland Spreads
David Vasiljevic Snaps 'State of Independence' for Elle UK January 2012
Trend Themes
1. American-themed Fashion - Disruptive innovation opportunity: Create a sustainable fashion line that combines American-inspired designs with eco-friendly materials.
2. Outdoor Fashion Shoots - Disruptive innovation opportunity: Develop augmented reality technology that allows customers to virtually try on clothes in various outdoor locations.
3. Casual Attire Styling - Disruptive innovation opportunity: Build an artificial intelligence-powered fashion stylist app that suggests personalized casual outfits based on individual preferences and current fashion trends.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce a subscription-based service that provides customers with a curated selection of sustainable fashion items every month.
2. Photography - Disruptive innovation opportunity: Develop a photo app that uses AI to automatically enhance outdoor fashion shoot images, saving photographers time and improving image quality.
3. Footwear - Disruptive innovation opportunity: Create a line of sustainable and customizable sneakers for outdoor enthusiasts, featuring durable materials and eco-friendly production processes.