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The Elle Sweden May 2012 Photoshoot Displays Odd Wedding Looks

The Elle Sweden May 2012 editorial captured by photographer Peter Gehrke displays an unusual albeit high fashion approach to matrimonial style. The Netherlands-based model Marleen Gaasbeek is found veiled here in white chiffon and lace face coverings, peering through with her usual fierce gaze.

Although this photoshoot does feature solely white pieces that are entirely in line with traditional wedding looks, the cuts and designs worn by Gaasbeek are anything but what one would find at an average marriage ceremony. Waist-length slits, see-through dresses and even a tuxedo-style gown were all showcased here, all of which demonstrate an alternative take on one's big day.

The hairstyles seen in this production further its atypical nature. While most brides opt for strict updos or loose curls, Gaasbeek's tresses are found in a Mohawk formation.
Trend Themes
1. Unconventional Matrimonial Style - Opportunity to disrupt the wedding industry by offering alternative bridal fashion designs that challenge traditional norms.
2. Alternative Wedding Photography - Disruptive innovation opportunity to capture and showcase unconventional wedding looks through creative and artistic photography.
3. Non-traditional Bridal Hairstyles - Opportunity for hair salons and stylists to offer unique and bold wedding hairstyles that break away from traditional updos and curls.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity to create alternative wedding dresses and suits that challenge conventional styles.
2. Wedding Photography - Opportunity to provide unconventional wedding photography services that capture unique and non-traditional moments.
3. Hair and Beauty - Opportunity for hair salons and stylists to offer non-traditional bridal hairstyles that cater to individuals seeking unique wedding looks.

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